Thursday, March 28, 2013

Why is Evernote growing so quickly?

Can a cult develop around an organization app? If it's Evernote, the five-year-old note-taking and organization application that's growing with amazing speed, the answer is an absolute "yes." Evernote has attracted a growing base of devoted fans, fans happy to spread the news about this application for free, fans that would never consider using any other note-taking software, according to a fascinating feature recently run by BloombergBusinessweek.

Devoted fans

According to the Bloomberg BusinessWeek story, Evernote today boasts over 50 million users, amazing for an app that's only been around for five years. Even more remarkable is the fact that new users are signing at a pace of 100,000 a day. That makes chief executive officer Phil Libin's goal of reaching 1 billion users across the globe seem more feasible than farfetched.

Why so hot?

According to the BloombergBusinessweek story, Evernote currently has more than 50 million users around the world. Plus the number of users remains on the rise. The story says that more than 100,000 new users sign up for Evernote each day. That's impressive. And the BloombergBusinessweek interview quotes CEO Phil Libin as saying that his goal is to reach 1 billion users.

Why the popularity?

In the story, Libin says that he doesn't understand the concept of work/life balance. For home, work is part of life, and something that he enjoys doing. It's why he admits to checking e-mail messages late into the evening. Evernote takes advantage of this changing view of the world, one shared by not just Libin. A growing number of individuals work on the fly, scheduling meetings and interviews around the clock. An organizing program like Evernote is the perfect fit for this lifestyle. And that just might reveal why the app has grown to be so popular so quickly.

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