Friday, July 5, 2013

No customers calling? Maybe your business website stinks

Is your business’ website turning away customers? Are customers logging on to your website simply to abandon your online home simply because can’t find what they want? If so, you might need a website upgrade. Don't forget, the only thing worse than not having a website for your small business is having a website that is actually turning off your customers.



Essential ingredients



Fortunately, Entrepreneur Magazine recently provided tips to small business owners struggling with their Websites. The magazine’s advice? Keep your business site simple, easy to find and easy to navigate. If you do this, your website can be a tool for generating business, not driving it away. The magazine’s first suggestion? Make sure your website immediately tells visitors what your business is and what it does. You don’t want visitors to have to research your site to figure out exactly what services you provide.



Don’t hide



A good business website ought to be easy to find, too. This simply means picking a domain name that's easy to remember and intuitive. For instance, if your company name is Steve's Landscaping, your website address ought to be something such as steveslandscaping.com. You may like the domain name GreenerGrass.com. Nevertheless the odds are that customers can't find your company website if they don't already know your online address. The magazine also suggests using the .com extension - which is the one that most people are acquainted with - and to avoid including dashes or numbers in your Web address.



A clear map



You should also ensure that your site is easy to navigate. Entrepreneur says that your site should include easy to find links and a site map. The site map should provide a quick path to your site’s most significant pages.

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