Friday, August 30, 2013

Five Ways Your Business Can Improve Its SEO

5 Tips for SMBs to Improve Search Engine Rankings…
In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results...
1. HTML tags - Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.
2. Alternative text images - Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.
3. File hierarchy - How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.
4. Sitemap - A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.
5. Content quality - Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.
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Monday, August 12, 2013

7 Must Haves for Your Small Business Website
A recent article by The Guardian (UK) states that the cloud industry is set to see a growth of around 30% soon. But many small and medium business owners are still struggling to make sense of the cloud and how it can benefit them. If you are one of them, then here’s what’s in store for you when you migrate to the cloud:
1. Connectivity - Being on the cloud gives you unparalleled connectivity to your data—from anywhere and at any time. All you need is a device that can connect you to the web and you are set!
2. Save On Hardware Costs - Using the cloud for certain programs spares you the cost of investing in specific hardware. Even devices as simple as your smartphone or a tablet can help you access those applications so you don’t have to spend money on dedicated hardware. Studies have shown that cloud users end up enjoying as much as a 17% IT cost reduction compared to their non-cloud counterparts.
3. Cloud Enables SAAS - The cloud allows you to use software as a service. Microsoft 365 is one such example. When you use software as a service, you enjoy certain benefits such as more regular updates at a lower cost and the ability to have anyone work on the program for you by sharing the access credentials with them.
4. More Efficient Use of IT Staff - Moving to a cloud-based environment puts the burden of maintenance and downtime reduction on your service provider. That means you can use your limited IT staff more efficiently and also don’t have to worry about the costs associated with such maintenance or downtime.
5. Improved Productivity - Studies have shown that cloud users enjoy better productivity than their non-cloud counterparts. This could be because cloud service providers are better equipped to handle any IT eventualities than the average SMBs.
So, perhaps it’s time to ‘get cloudy’ and enjoy all that the cloud has to offer your SMB. And…if you need help in doing that, we are just a phone call away or you can visit our website for more information on IT Services in Southern New Jersey.

Thursday, August 8, 2013

Don't ignore your Facebook "Other" folder

You consider yourself a thoughtful Facebook user, one that invariably replies promptly to messages. But what if you’ve missed tons of messages from co-workers, coaches, managers or friends in the past? Due to Facebook’s “Other” messages folder, you could have.

Uncovering the “Other”

If you don't know what Facebook's "Other" folder is, don't feel bad. You're not alone. David Pogue, technology columnist for the New York Times, recently pointed out how important this folder is. If you are like most Facebook users, your "Other" folder will be stuffed with messages from friends, co-workers, colleagues and close relatives that you've never read. And many of these may be years old.

Missed messages

Sadly, many Facebook users don’t know there is an “Other” folder of messages, Pogue writes. As a result, many users go years without responding to the party invitations, congratulation messages or other missives deposited inside it.

Opening the “Other”

You can locate your “Other” folder by clicking your “Messages” tab on the left side of your Facebook page. Look closely and you’ll find the grey word “Other.” Open it up, and you might be shocked at how many important messages you’ve missed.

Wednesday, August 7, 2013

Digg Reader a worthy heir to Google Reader?

Google Reader, the favored news reader of millions, shut down earlier this summer. But Reader fans should rejoice: There’s a replacement for Google Reader available now. And, according to writer Jill Duffy, it’s an excellent one.

Digg Reader

Digg is a community news voting site with a small development team. But, as Jill Duffy writes in her review on, this hasn’t prevented Digg Reader from being an easy-to-use and intuitive service for all those still missing Google Reader.


In her review, Duffy writes that it’s very easy to navigate Digg Reader and find your news feeds. It’s also very easy to find Digg Reader’s settings and features, both of which make using the RSS reader simple.

Keeping abreast

Entrepreneurs and business owners can rely on Digg Reader - or any RSS reader that they prefer - to easily track the news that most impacts their businesses. That is why, business owners should consider registering with either Digg Reader or another RSS reader today.

Friday, August 2, 2013

Don't slow your meetings with useless tech

Tired of your employees reading email during your meetings? Irritated that your staff waste time logging onto twitter while you’re talking about company strategies? You’re not alone. Laptops, smartphones and tablets are fantastic tools. However, this technology can play havoc in your company meetings.

The Solution

Jake Knapp, though, has a remedy for you. He’s a design partner with Google Ventures. And in a newly released column for the Medium Web site, Knapp suggests bosses prohibit employees from dragging technology into meetings. Bosses that do this will likely substantially improve the actual work that will get done within these meetings.

No gadgets

Knapp proposes that employees say goodbye to their laptops, smartphones and tablets before entering a meeting. This makes sure that they concentrate on what you’re announcing and not a raunchy joke forwarded to them by their best buddy.

An end time

And to provide hope to your suddenly tech-deprived employees? Set up a timer so that everybody in the meeting can see it. When that timer goes off, the meeting is over - no matter what.